The 2006 H&M campaign "Madonna and her crew" suggested a non-hierarchical community reminiscent of icons such as Warhol's Factory. Von Osten discussed the image with the staff of the Lapdogs exhibition venues, touching on their relationship with the commercial sector, and the self-exploitative charm of the artworld. The teams were then invited to re-enact the H&M adverts as tableaux vivants. The H&M plinths were remade, removing them from their corporate context, and at  Townhouse Gallery Cairo, the Gasworks London conversation was re-staged by young emerging actors.